Websites for Lead Generation Part 1
The Power is in the List.
If you don’t have a market, you don’t have a business. Pretty easy to understand in the offline world. If you open your doors and no customers come in, it’s pretty tough to keep the lights on. So how do you generate new customers and keep old ones coming back?
In [...]
Online Brochure for an Offline Business Part 2
The most common question I get asked when people ask me about marketing online is this:
“I know nothing about programming so how can I build a website?”
Enter WordPress.com…
WordPress is the largest and most respected blogging platform on the web. Created as a means of allowing the ‘Average Joe and Jane‘ to post their thoughts online, [...]
Online Brochure for an Offline Business Part 1
I was at a client’s business recently as they start to prepare for the start of their Fall Quarter. So the normal stuff ensues: budgets, projects, tradeshows, and of course…new catalogues.
Now like most offline businesses that I’ve seen, especially in the ‘Corporate‘ arena, they had a ‘few’ catalogues left over from the previous quarter…like enough [...]
Online Marketing for Offline Business
When you’ve spent all your time, your hard work and your energy toward creating a ‘Brick and Mortar‘ business it can be pretty daunting to look at the internet as a means of supporting your business, or even as a ‘Stand Alone‘ business in its own right. One thing is for certain…The Internet is not [...]
